Privacy policy
Effective 7 November 2026
This policy explains how Loyanta collects and uses information in the Loyanta till app on Google Play, the website, the merchant dashboard, and the loyalty cards.
The till app
Loyanta lets a business run a digital loyalty card. Customers keep the card in Apple Wallet or Google Wallet. Staff use the Loyanta app to sign in, scan a membership code, award a visit, and redeem a reward.
Account and business information
When a merchant or a staff member creates an account, we collect the name, email address, phone number, and password. The password is stored as a hash, not as the password itself. We also store the business name, locations, card design, and logo.
Customer information
A person who joins a card may give a name, email address, phone number, and birthday, depending on what that business asks for. We store the membership code, stamp or points balance, rewards, coupons, and a record of visits. Staff at that business can see this information in the till app.
Camera
The till app uses the phone camera to scan a membership QR code. The scan is used to look up the card. Loyanta does not save a photo or video from the camera, and the app does not use the phone's location.
Information kept on the phone
The till app keeps the staff session on the device so the person stays signed in. A message that has not been sent yet can also stay on the phone until it is saved.
How we use information
We use this information to run the account, show the card, award and redeem visits, send a wallet message the business chooses to send, reset a password, take payment for a plan, and keep the service secure. We do not sell personal information, and the till app does not show ads.
Who else processes information
Nigerian merchant accounts pay with Paystack. Accounts in other countries pay with Stripe. Loyanta does not store the card number. Logos and card images are stored with Amazon Web Services. Email, such as a password reset, is sent through Resend. A pass is delivered through Apple Wallet or Google Wallet, under their own terms. Staff of the same business can see that business's customers. We share information when the law requires it.
Children
The till app is for staff at a business. It is not directed at children under 13, and we do not knowingly collect personal information from children through the app.
How long we keep information
We keep account and loyalty records while the business uses Loyanta, and for as long as we need them for security, billing, or a legal duty. You can ask us to delete an account by writing to the address below.
Your choices
You can update staff and customer details in the dashboard or the till app, and you can sign out on the phone. A customer can ask the business that issued the card to correct or delete their details.
Changes
We may update this policy. The date at the top is the date of the current version.
Contact
Loyanta, 1209 Mountain Road Pl NE, Albuquerque, New Mexico 87110, United States. Email [email protected].